Job Description
Evaluate new population segments, products, and markets to identify growth opportunities within our list-based marketing channels. Develop business cases by monitoring campaign performance, optimize spending, and drive continuous improvements across campaigns. Partner with the creative team to review, assign, and recommend campaign creative that resonates with target audiences. Work together to design and analyze tests to improve consumer journey. Deliver insights that connect marketing performance to business outcomes such as revenue, acquisition, and ROI. Assess marketing channel performance vs. forecast to identify opportunities for optimization and scalable growth. Build out marketing creative databases and ensure consumer universes are clean, accurate, and actionable. Deliver compelling presentations and recommendations to stakeholders at all levels, synthesizing complex data and strategy into clear, actionable insights.
About BHG Financial
BHG Financial provides leading-edge financial solutions, including an extensive network of community banks, to accomplished professionals, small businesses, and institutions.