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Responsibilities:
- Plan, execute, and optimize paid campaigns on LinkedIn and Google Ads with audience segmentation for CISO and VP of IT.
- Manage SEO, content marketing, blog editorial calendar, and coordinate with external writers on IAM topics.
- Own marketing automation platform (Pardot) for list management, lead scoring, and nurture flows.
Requirements:
- 3+ years of B2B digital marketing experience with direct ownership of demand generation results.
- Demonstrated experience with LinkedIn Ads, Google Ads, and marketing automation platforms.
- Proficiency in Google Analytics (GA4) and strong written communication skills.
Preferred Qualifications:
- Experience marketing technology or cybersecurity products; familiarity with IAM concepts.
- Hands-on use of AI tools in marketing workflows and experience managing freelance/contractor relationships.
IDMWORKS
IDMWORKS is an award-winning identity and access management (IAM) solutions firm serving sectors like banking, healthcare, and government since 2004. With over 20 years of remote work experience and teams across the US, Canada, and India, they are a leader in IAM committed to secure and efficient access management.