Evolve the product strategy to meet ambitious growth, retention, and customer impact goals. Set a compelling long-term product vision, aligned with business priorities and grounded in customer insights. Champion a roadmap that balances innovation with operational excellence. Bring creative new ideas to solve complex problems that haven't been solved before in Canada. Build, lead, and coach high-performing product teams. Oversee full lifecycle development of improvements to existing insurance products and net-new offerings in the future. Partner with Engineering, Growth, and CS to define go-to-market strategies.