Demand Generation Manager

The Demand Generation Manager is responsible for developing and executing integrated marketing campaigns that generate qualified pipeline and accelerate revenue growth for Enable. This role combines strategic planning with hands-on execution, leveraging multi-channel programs to engage prospects, nurture accounts, and support sales. The Demand Generation Manager partners closely with sales, product marketing, and marketing operations to deliver measurable impact across the full funnel. Duties include designing, launching, and managing multi-channel campaigns across email, paid media, digital, webinars, partner programs, and events. This role involves building and executing account-based marketing (ABM) initiatives and collaborating with product marketing to develop campaign messaging targeted to personas and industries. Ultimately, this position tracks and reports on KPIs including MQLs, SQLs, pipeline contribution, and campaign ROI, continuously analyzing campaign performance to optimize conversion and provide data-driven recommendations.