Job Description
As the Marketing Growth Strategist, you will own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization. You will define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact. You will also test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance. You will analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements. You'll partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals. The role ensures campaigns directly contribute to pipeline creation and revenue growth for the business units.
About Definitive Healthcare
Definitive Healthcare empowers customers with data, analytics, and expertise to achieve success and shape the future of healthcare.