Cultural Radar

This role sits at the intersection of Canva and Leonardo AI. It’s a tight-knit, culture-obsessed squad on a mission to make Canva a trend-driving, talked-about brand. The role is built for someone who knows what has the potential to go viral and why – you’re the kind of person who can feel when something is about to pop online, and you know how to turn that signal into a format that people want to share. You’ll be the team’s cultural radar. You’ll track what’s rising in niche subcultures, what’s popping on TikTok and Reddit, and what’s bubbling beneath the surface. Then, you’ll turn those signals into crisp creative direction. You’ll be both creator and researcher, and collaborate closely with the Hype Team Lead to turn creative sparks into shareable, scroll-stopping assets.