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Brand Strategy & Vision:
- Define and evolve ShipMonk's brand vision, mission, and values.
- Develop and maintain comprehensive brand guidelines to ensure consistency across all channels.
- Conduct ongoing market research and competitive analysis.
Marketing Campaign Leadership:
- Lead the planning and execution of integrated marketing campaigns.
- Collaborate with the demand generation team to ensure campaigns effectively drive leads.
- Partner with product marketing to develop compelling messaging.
Brand Storytelling & Content:
- Craft compelling brand narratives that resonate with target audiences.
- Develop and manage the brand's voice and tone across all communication channels.
- Oversee the creation of high-quality content.
Brand Measurement & Optimization:
- Establish key brand metrics and track performance.
- Analyze campaign results and leverage data-driven insights.
- Stay informed about industry best practices.
ShipMonk
ShipMonk is a 3PL that provides technology and a network of fulfillment centers. They empower ecommerce and DTC brands to stress less and grow more with over 2,500 employees across five countries and are on a mission to revolutionize fulfillment with a merchant-first mindset.