Sr. ABM Manager, Acquisition

Develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to generate pipeline and acquire new customers. The role collaborates closely with Integrated Campaigns, SDRs, and AEs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that foster meaningful engagement and create new opportunities within net-new key accounts. The position owns program performance, leverages data for optimization, and delivers a relevant prospect experience. Directly align with the New Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for acquisition. Build and launch personalized multi-channel campaigns for NB target accounts (email, ads, direct-mail, landing pages, and events). Leverage account intelligence and intent data to inform targeting, messaging and campaign design. Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on NB account engagement. Manage and execute persona-based ads for New Business accounts with a focus on impact and optimization. Track and report account-level engagement and progression through the funnel, and overall performance. Support and co-create acquisition focused sales plays through personalized content and tactics. Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.