Job Description
The B2B Marketing Strategy Manager is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients.
Responsibilities include planning budget allocation, coordinating with channel specialists, conducting research and analysis, and forecasting projections. The role requires 5+ years of cross-channel marketing program management experience and understanding of marketing funnels.
About Power Digital
Power Digital is a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition.