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About the role:
- Build influencer marketing as a new performance channel for a D2C product with 100M+ users.
- Own the channel end-to-end, reporting to the Head of User Acquisition.
Key responsibilities:
- Source and negotiate with creators on TikTok, Instagram, and YouTube in Europe, LatAm, and Asia.
- Own tracking and metrics: spend, subscriptions, CPA, and ROI per creator.
Working style:
- Results over reach; every deal is measured by subscriptions, not views.
- Hands-on, organized, and thrives in a fast-paced environment.
Ruby Labs
Ruby Labs is a leading tech company creating and operating innovative consumer products across health, education, and entertainment. It is a fast-growing, ambitious team that values ownership, results, and speed.