Product and Brand Marketing Specialist

As a Product and Brand Marketing Specialist, you will play a pivotal role in shaping and executing marketing strategies that elevate both product positioning and brand identity. Working closely with the Product Marketing Manager, you will contribute to the development of comprehensive marketing plans that align with business objectives and resonate with target audiences. Your responsibilities will include conducting market research and analysis to uncover key trends, competitive insights, and customer needs. You will craft compelling value propositions and messaging that highlight product benefits while reinforcing the brand’s voice and identity. Collaboration is at the heart of this role. You will work with cross-functional teams, including marketing, product, and external stakeholders, to gather insights and create impactful marketing materials.