Content Marketing Manager

Content Strategy & Planning:

• Partner with other content marketers to develop a comprehensive strategy aligned with brand and go-to-market priorities.
• Translate audience insights and market trends into compelling content ideas and maintain a content calendar.
• Align content plans with product launches, campaigns, and seasonal initiatives to support business goals.

Content Creation & Management:

• Create and oversee high-quality content across formats, including blogs, articles, ebooks, white papers, case studies, and video.
• Partner with internal teams and external agencies to develop audience-specific, on-brand content.
• Edit and elevate content to meet quality, voice, and storytelling standards for clarity and impact.

Demand & Lifecycle Content Enablement:

• Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.
• Develop content mapped to buyer journeys, personas, and stages of the marketing funnel.
• Support account-based marketing, lifecycle campaigns, and enable Sales and Customer teams with compelling content.

Performance & Cross-Functional Collaboration:

• Use data and insights to evaluate content effectiveness, track key metrics, and continuously improve results.
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• Champion content as a strategic growth lever and ensure alignment across the organization's messaging.