Marketing Analytics Manager

Cross-Functional Project Management Between Performance & Data:

• Serve as the primary translator between performance marketing and the data team.
• Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance.
• Communicate findings clearly to both technical and non-technical stakeholders.

Attribution Modeling:

• Maintain and continuously improve our internal attribution model.
• Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time.
• Translate attribution outputs into actionable channel-level insights for the performance marketing team.

Incrementality & Holdout Testing:

• Design and own Solace's incrementality measurement framework.
• Partner with channel owners to run ongoing lift tests that validate true channel contribution.

MMM Development (Long-Term Roadmap):

• Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies.
• Partner with the data team on data pipeline requirements, model architecture, and validation approaches.
• Help define the analytical roadmap for marketing measurement as Solace scales