Growth Marketing Manager

The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s Paid Social marketing strategy alongside the Digital Marketing Director. The primary channel focus will be Paid Social but there will be opportunity to collaborate and knowledge share across additional channels such as Paid Search, Video, and Affiliates. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals. Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Social channels and work closely with other channel managers to drive efficiencies. Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our Paid Social campaigns from ideation to execution. Align channel level forecasts tied to marketing & business KPIs. Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals. Analyze and track channel performance to provide recommendations and opportunities. Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements. Liaise with our organic social and influencer teams to plan, source, and test content for ad testing. Identify and vet new and emerging tactics as they relate to marketing goals. Conduct competitive and market research on an ongoing basis to evaluate consumer behavior. Manage tags and pixels, product feeds, and audiences as they pertain to each channel. Partner cross-functionally with teams across the business to support new initiatives and build ideas for optimizations.