Member Growth Operations

Act as the team’s Braze subject matter expert, leveraging experience with modern marketing tools, training others, and providing guidance on best practices and platform capabilities, including segmentation, QA, planning, and delivery. Use and evaluate AI-powered marketing features in Braze and other tools to improve efficiency, content relevance, and campaign personalization at scale. Own, measure, and optimize strategic member acquisition programs across email and mail channels using Braze, including enrollment, win-back, transactional, and abandoned cart campaigns. Build and scale automate AI-personalized workflows, dynamic content, segmentation, and A/B and multi-variate tests to personalize user experiences. As needed, troubleshoot data discrepancies between our martech stack and data files, identifying and resolving any inconsistencies. Actively leverage AI tools (e.g. for QA, content testing, targeting strategies) to streamline operations, reduce manual workload and boost campaign performance. Work cross-functionally with data and engineering teams to ensure proper event tracking, data flow, and integration into other systems and with content, and brand teams to align messaging and strategies with broader business goals. Stay current on emerging AI solutions in marketing tech and proactively introduce new tools or workflows that drive automation and impact.