Full-Stack Marketing Lead: Content & Lifecycle

As our Full Stack Marketing Lead: Content & Lifecycle, you’ll work cross functionally to lead the marketing actions that engage and enrich the user consideration journey towards course purchase. You’ll deeply understand what motivates ambitious professionals to buy a Maven course, build narratives that make enrolling feel exciting and inevitable, and activate a range of tactics to drive mid-funnel frequency, engagement and ultimately conversion to purchase. This is a full-stack, high-impact role ideal for a senior operator who can both zoom out to buyer psychology, and zoom in to craft a sharp email or execute an exciting brand activation moment.