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Public Relations Marketing Communications Strategic Planning

Strategic Communications:

  • Develop and implement organization-wide communications and marketing strategy.
  • Ensure messaging reflects Pasa's mission, values, and commitment to equity.

Marketing and Storytelling:

  • Lead marketing campaigns for programs, conferences, and fundraising.
  • Craft compelling stories highlighting farmer impact and organizational outcomes.

Digital and Media Relations:

  • Manage website, email marketing, and social media strategies.
  • Cultivate media relationships and draft press releases and public statements.

Analytics and Continuous Improvement:

  • Establish communications metrics and analyze campaign performance.
  • Recommend improvements based on data and organizational priorities.

Pasa Sustainable Agriculture

Pasa Sustainable Agriculture is a nonprofit organization that cultivates environmentally sound, economically viable, community-focused farms and food systems. With a collaborative and mission-driven culture, they value equity, belonging, and storytelling.

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