Senior Product Manager (6294)

Product Strategy & Leadership:

• Define and maintain company's SEO, GEO, and ASO product strategy, identifying opportunities to drive traffic, engagement, and digital growth.
• Partner with executive stakeholders to align priorities, balance competing business needs, and establish a clear product vision.
• Collaborate with Product Management peers to drive best practices across digital channels.

SEO, ASO, and AI-Search Discoverability:

• Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces.
• Develop and execute strategies that improve visibility within generative AI platforms and conversational search experiences.
• Monitor how AI-powered search engines interpret and surface company's content.

Roadmap & Delivery:

• Own and prioritize the SEO/GEO product roadmap, partnering with business stakeholders to identify opportunities.
• Lead initiatives from concept through launch, working with internal engineering teams and external vendors.
• Manage SEO/GEO-related incident triage, issue resolution, and backlog prioritization.

Performance, Insights & Continuous Improvement:

• Analyze quantitative and qualitative data to identify opportunities for product enhancements.
• Monitor industry trends across SEO, GEO, ASO, and emerging technologies.
• Create scalable processes and frameworks to improve operational efficiency.