In this role, your main objective will be to grow revenue by improving web funnel conversion and launching new funnels that scale the business. You’ll be the driver behind high-impact user journeys that directly influence our unit economics. You’ll lead, mentor, and scale the product marketing team, ensuring strong cross-functional alignment with Creative, UA, Development, and Design. You will set team priorities and drive execution to maximize impact on funnel performance and business growth, launch and optimize A/B/C tests, identify new funnel opportunities through market, competitor, and user insights, and own funnel performance.