Senior Lifecycle Marketing Manager

The Senior Lifecycle Marketing Manager will lead the strategy and execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing teams to ensure personalized, data-driven touchpoints that support our customers at every stage. This role is critical to Deel’s customer experience and retention efforts—identifying key moments in the lifecycle to introduce new products, encourage feature usage, and unlock expansion opportunities. Responsibilities include designing and implementing multi-channel campaigns, identifying key moments within the customer lifecycle, monitoring campaign performance, conducting A/B testing, and partnering with various teams to align on strategies and improve customer experience.