VP of Enterprise Marketing

As VP of Enterprise Marketing, you’ll be part of driving our next phase of growth through differentiated positioning and targeted go-to-market execution. You'll own the strategic foundation for how we engage employers, payers, healthcare systems, and brokers/resellers. You'll transform our approach from generic messaging to segment-specific value propositions backed by data and tailored to each buyer's priorities. Working directly with our Chief Growth Officer, you'll identify the highest-value opportunities, develop solution packages that address real market needs, and create pricing strategies that optimize for both growth and profitability. This role will directly impact revenue growth and market position through strategic marketing leadership. You will develop comprehensive GTM strategy, drive market intelligence and opportunity identification, create data-driven positioning, partner with sales leadership, build and lead marketing team, drive revenue impact, establish market leadership, and Identify strategic growth opportunities.