The Rx Onboarding and Care Coordinator (ROCC) is a patient journey expert focused on delivering personalized education and comprehensive care coordination to support patients and families throughout their spinal muscular atrophy (SMA) treatment journey. Acting as a trusted patient advocate, the ROCC serves as the central point of contact, bridging communication between patients, caregivers, healthcare teams, and advocacy groups to support appropriate patients at all stages of the treatment journey.