As a Data Scientist, you will be central in shaping B2B data-driven marketing and personalization strategy, building robust models that inform customer engagement, lifecycle marketing, and product strategy. You will design, implement, and optimize customer segmentation models, working cross-functionally with marketing, product, and engineering teams to build and scale buying group frameworks that enhance personalization, targeting, and campaign performance.
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A CDP Solution Architect helps clients get value out of their investment into Customer Data Platforms like Adobe Real-Time CDP (RTCDP) by strategizing a scalable architecture with a strong focus on data governance and security. You will work with a multidisciplinary team of Consultants, Data Engineers, Data Scientists, and Digital Marketers.