The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels by the Director, Digital Media. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns. The role involves supporting digital marketing managers, liaising with the ad agency, testing messaging, and collaborating with various teams to enhance targeting and drive registrations.