As Headway’s Marketing Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.
Seeking a highly analytical, process-driven Marketing Operations Manager to join our dynamic marketing team. Reporting to the Director of Marketing Operations, this role will be central to optimizing our marketing tech stack, enabling pipeline generation, and ensuring scalable processes are in place to support demand generation, ABM, and campaign execution across channels.
Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc. Management of marketing automation tools to increase the value and awareness of Remote’s products and to drive increases in adoption/activation. Drive and maintain process documentation and trainings across the growth department. Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement.