As Headway’s Marketing Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.
This role identifies and generates awareness and demand by using a variety of marketing vehicles and tactics such as regional trade shows, conferences, field events (including virtual), direct mail, call campaigns, and webinars. The main goal is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing marketing programs.
Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc. Management of marketing automation tools to increase the value and awareness of Remote’s products and to drive increases in adoption/activation. Drive and maintain process documentation and trainings across the growth department. Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement.