Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration. Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability. Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance. Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI. Own retention marketing strategies, and own the lifecycle campaigns. Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics. Help shape the Binance brand in key African Markets. Report on the effectiveness of campaigns and provide data-driven recommendations.