$240,000–$265,000
USD/year
Lead the development and execution of product-led growth initiatives that drive new client acquisition and unlock franchise-level performance across our Home Instead network. Own the vision and roadmap for demand generation technologies from lead intake through conversion enabling marketing, sales, and franchise teams with the platforms, data, and workflows needed to scale qualified demand effectively. You will be joining a cross-functional, data-informed team that closely partners with engineering, marketing, and franchise leadership to optimize how prospects become clients.