GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. With a team of approximately 6,165 employees, the company has served more than 200,000 customers across over 100 countries and regions, guided by its mission to make people and nature healthier through biotechnology.
Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms.
Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, and ongoing optimization.
Manage relationships with external media agencies and support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives.