Digital Media Manager (SEM Focus)

Responsibilities:

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms.
• Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives and align priorities.
• Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization.

Qualifications:

• 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
• Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs.
• Strong analytical and quantitative skills with exceptional attention to detail, proficient in GA4, Google Tag Manager, and performance analytics.

Benefits:

• Medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
• Paid parental leave after just three months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.
• Flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans.