Marketing Analyst

As a key contributor and analytical backbone of the marketing organization, you will translate data into insights that shape strategy, drive decision making, and optimize performance across the funnel. You'll build dashboards, track KPIs, and answer ad-hoc data requests that inform both strategic and tactical decisions across Marketing, collaborating with partners across Demand Generation, Digital, and Content to evaluate performance and uncover new opportunities. You will collaborate Marketing Operations peers to ensure seamless data flow through our systems (CRM, MAP, web analytics, product usage, etc.) and downstream into our BI tools. You will proactively use business intelligence (BI) tools, Sigma and Redshift to create, maintain, and distribute self-service dashboards; support ad-hoc, time-sensitive requests from internal stakeholders by extracting and analyzing data; collaborate with stakeholders to define new Key Performance Indicators (KPIs); apply descriptive, diagnostic, predictive, and prescriptive analysis to support key business objectives; and monitor and ensure the accuracy, integrity, and cleanliness of marketing data.