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About the Role:
- We are looking for an innovative Creative Strategist to develop creatives that drive global customer growth.
- You will own creative strategy and production across Mexico and LATAM, collaborating with cross-functional teams.
- Your key goals include scaling performance marketing spend and shaping Tala's FinTech positioning.
Key Responsibilities:
- Drive creative strategy and ideation based on performance data and business priorities.
- Manage testing, performance reporting, and turn metrics into actionable insights.
- Oversee contractor production, budgets, and timelines from briefing to final asset delivery.
Qualifications:
- 5+ years in creative strategy with proven performance marketing results.
- Fluency in Spanish and English, with strong project management and analytical skills.
- Experience managing freelance production and using tools like Jira and Google Analytics.
Tala
Tala is an AI-native credit infrastructure company connecting global capital to underserved communities. With over $9B distributed to 14M customers across Africa, LATAM, and Asia, it operates remotely with a mission-driven culture focused on financial inclusion.