Role Summary:
- The Marketing Lead, ACQ RE builds and runs the paid funnel for Acquisition.com's real estate vertical, from ad impression to funded investor.
- You own media buying, copywriting, landing pages, email, CRM, automation, and reporting as a solo operator.
Responsibilities:
- Build and launch direct-to-raise paid funnels, including lead magnets, opt-in pages, nurture sequences, and Wealth Workshop downsells.
- Plan and buy media on Meta, Google, and YouTube against cost-per-dollar-raised targets, testing creative weekly.
- Write and run every email sequence, own the marketing-to-IR handoff, and route claims through Legal/Compliance.
Results:
- The direct-to-raise funnel is live and booking calls into the IR team's calendar within 90 days.
- Deal-driven campaigns run against the existing audience with a clear booked-to-funded number.
- Funnel dashboard tracks spend, opt-ins, calls, commitments, funded capital, and CAC weekly by channel.
Compensation and Benefits:
- $180,000 base salary with unlimited PTO and company holidays.
- Employer-sponsored medical, dental, and vision plans with HSA and FSA options.
- 401(k) match, wellness reimbursement, and gym access for local team members.