Job Description
This role involves planning and building complex journeys using owned channels like Email and SMS to guide customers through the stages of discovery, activation, and ultimately borrowing funds for a loan. Day to day, you will plan and build out complex journeys that deepen a customer’s relationship with Upstart. You’ll also conduct analyses to share out results, draw insights, and develop an optimization roadmap. Develop strategic documentation that communicates lifecycle goals, messaging frameworks, and roadmaps. Share business requirements with technical partners, enabling them to define, scope, and build technical needs. Write creative briefs to empower our internal Creative team to build effective Lifecycle assets. Build complex customer journeys including email templates, audience logic, and segmentation splits using Salesforce Marketing Cloud and Iterable. Analyze customer lifecycle performance against revenue, conversion, and engagement goals using BI tools (we use Looker and Mode).
About Upstart
Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit.