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Role Responsibilities:
- Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion.
- Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels.
- Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns.
Qualifications:
- Experience in product-led growth, lifecycle marketing, or related discipline in B2B SaaS.
- Hands-on experience building omnichannel campaigns in MarTech platforms.
- Strong email marketing experience and ability to use data-driven insights.
Company Culture:
- Remote-first company with a diverse and inclusive team.
- Supportive culture with recognition as a top workplace.
- Offers robust training, onboarding, and personal development initiatives.
StackAdapt
StackAdapt is the leading AI-powered programmatic advertising platform, enabling marketers to reach and engage audiences with precision. It is a remote-first company with a diverse and supportive culture, recognized as a top workplace globally.