Principal, Lifecyle Marketing

CrowdRiff

Remote regions

Canada

Salary range

$150,000–$170,000/yr

Benefits

8w PTO

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About:

  • Own end-to-end lifecycle marketing and always-on programs.
  • Define cohorts, triggers, and scoring.

Do:

  • Lead onboarding, adoption, expansion, and cross-sell programs.
  • Automate with AI and report on activation and retention.
  • Adapt messages by market and tier.

You:

  • 8+ years B2B SaaS marketing, 3+ lifecycle/growth.
  • Hands-on with HubSpot, Intercom, and segmentation.

Why:

  • Competitive salary, equity, parental leave, travel perks.
  • Remote, flexible hours, no-meeting Fridays, summer Feel-Good Fridays.

CrowdRiff

CrowdRiff empowers destination marketers to showcase their unique destinations through powerful visual storytelling solutions. Their quirky, diverse team works remotely with a focus on exploration, autonomy, and growth.

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