Senior Manager, Content Marketing

This role involves co-leading a website refresh, shaping user experiences and strengthening digital storytelling.

-Develop strategic briefs and detailed content frameworks for website pages.

-Manage relationships with external web developers and our CMS technical team.

-Oversee SEO strategy and implementation.

This role requires managing publication logistics for the Innovation Insider newsletter and owning organic social media strategy.

-Curate, plan, and publish posts on LinkedIn.

-Monitor and engage with comments and mentions to build the community.

-Identify relevant industry conversations and opportunities to participate authentically.

The role requires working with digital marketing to monitor content performance metrics and using data insights to optimize content strategy.

-Track organic social media KPIs including follower growth, engagement rates, and post-performance.

-Establish regular reporting cadence on key performance indicators.

-Make strategic recommendations based on quantitative results.