Senior Director of Brand & Experience

Persuasion, Psychology, and Narrative:

• Own Twin’s master narrative with a deep understanding of audience psychology and behavior
• Apply both intuitive and rational persuasion principles across all brand and experience touchpoints
• Ensure messaging consistently answers why Twin matters, why now, and why Twin

Brand, Experience, and Discovery Systems:

• Own Twin’s brand system including voice, tone, language, and visual identity
• Own the TwinHealth.com experience including narrative flow, UX alignment, and conversion support
• Ensure Twin content is optimized for clarity, credibility, and relevance

Design Strategy and Visual Persuasion:

• Own the visual persuasion strategy for Twin across brand, product, marketing, and partner experiences
• Set clear design principles that guide how Twin communicates trust, clarity, and credibility visually
• Apply behavioral and visual psychology to influence attention, comprehension, and action