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Senior Product Marketing Manager
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Go-to-Market Strategy
Sales Enablement
About the Role:
- We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it.
- You'll own go-to-market across two distinct motions: BI platform for net new acquisition and databases for retention.
- The role focuses on AI-driven product marketing and competitive positioning.
Responsibilities:
- Develop and maintain positioning, messaging, and cohesive narrative connecting unique value to customer needs.
- Lead go-to-market for product launches from bill of materials through sales enablement.
- Create demand generation content targeting technical and business buyers.
Requirements:
- 6-10 years of PMM experience in enterprise software, specifically in data, analytics, or BI.
- Experience marketing a BI or analytics product directly.
- Familiarity with AI capabilities reshaping BI roadmaps and buyer expectations.
Actian
Actian helps businesses put their data and AI strategy to work with high-performance databases, data management, and business intelligence. The company is expanding into AI-native capabilities and fosters a culture of innovation.