Team Management:
- Managing a team of 90+ individuals, with 6 direct reports.
- Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice.
- Managing the recruitment, retention, and professional development of the department.
Strategy & Innovation:
- Leading paid search strategy with emphasis on holistic, full-funnel approach.
- Serving as agency lead for all search POV’s.
- Evolving and implementing futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy.
Collaboration & Growth:
- Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives.
- Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs.
- Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success.
Wpromote
Wpromote is a digital marketing agency that helps businesses grow through online advertising and marketing strategies. They are recognized as a Best Place to Work by Ad Age and Glassdoor, and Adweek’s Fastest Growing Digital Agency.