Group Director Paid Media Strategy

Leadership and Strategy:

• Lead a team of strategists, providing mentorship and coaching to drive high performance and professional growth.
• Develop and execute cross-channel media strategies aligned with client KPIs and business objectives.
• Partner with senior client stakeholders to advise on strategy and optimize campaigns.

Collaboration and Innovation:

• Collaborate with internal leaders on thought leadership and strategic innovation.
• Drive cross-functional collaboration with analytics, account, and operations teams.
• Partner with department leadership on forecasting, budgeting, and resource planning.

Client Engagement:

• Oversee creative strategy, audience targeting, and measurement frameworks.
• Develop, analyze, and present campaigns for brand and performance objectives.
• Drive business outcomes through insights and optimization.