Marketing Operations Manager

As Marketing Operations Manager, you will align and optimize the marketing department, processes, and technologies to enhance revenue generation and overall business efficiency. You will streamline operations, improve collaboration, and drive revenue through data-driven decision-making and process improvement. You will ensure the tools are working proficiently to meet GameChanger's marketing objectives. You will manage our marketing tools, including Braze and Hightouch, ensuring data integrity and system performance. Support the owners of other marketing tools, including AppsFlyer and HubSpot, through assistance with integration and maintenance. Build marketing workflows, lead scoring models, custom events, and data validation rules to support our goals. Collaborate with product, engineering, and data teams to integrate marketing systems with CRM, CDP, and other business systems, ensuring seamless data exchange and synchronization. Manage deep linking, link-building strategies, and support the marketing team in tracking across all channels to enhance campaign performance and ensure accurate attribution. Maintain technical documentation of marketing systems, including system architecture, data flows, and technical specifications. Troubleshoot and resolve technical issues with marketing systems, working with our teams and external vendors to ensure resolution.