Director of Communications & Member Engagement

Member Engagement & Campaign Strategy:

• Own end-to-end member engagement strategy: design, execute, test, and optimize campaigns for measurable impact
• Manage the multi-channel marketing automation platform: campaign logic, member journeys, webhook triggers, pacing rules, suppression, and re-send workflows
• Analyze campaign performance to refine timing, messaging, sequencing, and channel mix

Content Strategy & Editorial Management:

• Build and maintain a comprehensive content calendar (monthly awareness campaigns, regulatory observances, and member education) in partnership with cross-functional teams
• Develop communications to promote Evry Health wellness programs in partnership with the Clinical team
• Write and edit high-quality copy for email, direct mail, digital assets, and member-facing documents

Creative Direction & Vendor Management:

• Direct all creative production through external vendors including email templates, print materials, presentations, branded documents, and swag
• Set turnaround SLAs, review deliverables critically, provide actionable feedback, and maintain brand consistency
• Serve as quality control gate for all marketing materials before internal or external distribution