Sr. Director of Marketing Operations

Strategic Marketing Ops Roadmap:

• Build and own a Marketing Operations roadmap aligned to Marketing OKRs and GTM priorities
• Drive quarterly planning, prioritization, and capacity tradeoffs across Sales, CS, and Marketing
• Architect a scalable demand engine across inbound, outbound, lifecycle, paid, partner, and expansion motions.

Reporting and Insights:

• Establish standardized executive dashboards and board-ready reporting across the full funnel
• Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer journey influence
• Identify and close conversion gaps across the funnel

Marketing Technology and Data:

• Own and optimize the Marketo ↔ Salesforce architecture
• Lead attribution strategy, data governance, and campaign taxonomy standards
• Ensure scalable data models that support advanced analytics and forecasting

Performance and Team Leadership:

• Define Marketing’s KPI framework and connect investment to SaaS unit economics
• Improve conversion, reporting efficiency, and data accuracy
• Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture