MarTech Implementation & Digital Transformation, Director

Build and maintain strategic relationships with vendors like Adobe, ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals. Collaborate with platform peers to establish north star vision for MarTech stack at ServiceNow. Collaborate with digital platform peers to identify gaps/missing features in MarTech solutions and ensure vendors like Adobe prioritize and address our needs as part of their product roadmap. Ensure vendors deliver against their product promise and track product adoption and utilization across ServiceNow. Create a vendor score framework to ensure compliance and delivery of contract goals. Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, work with team to ensure detailed architecture and implementation plans for strategic projects are in place driving to north star vision. Evangelize and drive digital transformation across ServiceNow with MarTech digital experience capabilities from experience generation to experience delivery leveraging established best practices. Develop and implement technical processes in collaboration with digital platform peers and partner with DT to ensure adoption of best-in-class enterprise architecture that ensure efficient and effective data transfer while maximizing scalability. Identify and track KPIs to drive value realization of MarTech stack – heavily focused but not limited to Adobe solutions. Lead workshops, trainings, and analysis to ensure marketing can align current processes to maximize utilization of latest capabilities from our MarTech stack including Gen AI.