Marketing Automation Manager

Lead execution and platform strategy for Braze, acting as the primary owner of Braze across all member-facing functions and translating intake from the Member Marketing team into scalable, high-performing campaigns that drive enrollment, reactivation and retention. Your primary responsibility will be ensuring that Braze is used as efficiently and effectively as possible, which includes managing campaigns, canvases, and engagement touchpoints from end to end—optimizing architecture, QA-ing content, QA-ing attributes/audiences and overseeing execution. Serve as a thought partner on technical feasibility and Braze best practices; Document and improve intake processes and standard operating procedures for campaign intake and execution; Manage and mentor a Marketing Operations Coordinator focused on QA and campaign support.