Role Overview:
- We are seeking a Senior Manager, Direct IO to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences.
- This leader will drive integrated display and video strategies in close collaboration with Programmatic teams, while ensuring traditional media expertise serves as an enhancement.
- As the day-to-day client lead, you will architect and oversee innovative digital activations, high-impact partnerships, and custom content programs.
Key Responsibilities:
- Lead end-to-end strategy, planning, and activation across direct digital partnerships, including always-on, seasonal, and high-profile campaigns.
- Drive modern partnership innovation by identifying non-standard digital opportunities, bringing forward new publisher and measurement solutions.
- Elevate operational excellence by improving workflows, developing negotiation best practices, and identifying incremental partnership opportunities.
Qualifications:
- 3+ years of media planning & buying experience with a strong emphasis on premium digital partnerships, sponsorships, and custom activations.
- Proven ability to build and execute large-scale publisher-direct programs, including brief development, partner vetting, and negotiation.
- Strong understanding of digital media channels across display, video, social, and branded content.
What We Offer:
- Remote-first culture with flexible schedules and unlimited PTO.
- 100% paid parental leave, 401(k) matching, and comprehensive medical, dental, and vision insurance.
- Annual Class Pass credits, pet insurance, and sponsored life and short-term disability insurance.
Wpromote
Wpromote is a digital marketing agency specializing in paid media and programmatic advertising. It is recognized as a Best Place to Work, with a remote-first culture and a focus on diversity and inclusion.