Job Description
Lead, develop and execute targeted cross-sell, upsell, and demand programs designed to create and grow customer expansion pipeline for upmarket segments. Work with Sales, Customer Success, Customer Experience, Product Marketing to understand and identify core messages that address customer needs. Identify new opportunities for targeting the customer base and determine customer segmentations and data requirements needed for building targeted programs. Lead the creation of targeted expansion programs and partner with marketing to develop the post-sales buyer journey and develop engaging content to educate customers. Create outbound cross-sell and upsell plays for AEs, BDRs and CSMs to drive expansion revenue growth. Own program performance and leverage data to optimize or create new programs.
About 1Password
At 1Password, they’re building the foundation for a safe, productive digital future, providing seamless, secure access to critical information for over 165,000 businesses.