Brand content creation & direction:
- Translate our brand platform into inspiring guidelines and bring them to life in our day-to-day assets.
- Lead brainstorming sessions and push creative boundaries across formats and campaigns.
- Review creative output and ensure top-quality, impactful, and brand-aligned delivery.
Content request management:
- Own the content request pipeline (intake, prioritization, and planning).
- Expertly leverage AI tools to streamline content creation, enhance creative workflows, and scale production while maintaining brand consistency.
- Collaborate with internal stakeholders to clarify briefs in order to deliver high-quality content.
Creative production coordination:
- Brief designers and writers clearly, ensuring alignment with brand vision and objectives.
- Act as a bridge between teams to make sure content creators get the right inputs and business teams get the right output.
- Provide feedback and iterate collaboratively to achieve high-quality content, and inspire the team while pushing their design skills to a higher level.