Driving the development and execution of overall product strategy aligned with business objectives. Providing visionary leadership and aligning the product roadmap with long-term goals. Overseeing product portfolio and ensuring each feature drives business value. Prioritizing initiatives and allocating resources based on strategic impact. Conducting market analysis to identify trends, customer needs, and competitive dynamics. Defining and refining product positioning, differentiation, and go-to-market strategies. Collaborating with cross-functional teams and leadership to align product efforts with company strategy. Building strong internal and external relationships to support product success. Managing product budgets and maximizing return on investment. Driving innovation by identifying opportunities and leveraging emerging technologies. Advocating for the customer by integrating feedback into product development, while identifying and mitigating risks throughout the product lifecycle. Overseeing end-to-end product lifecycle from ideation to retirement and making data-driven decisions to continuously improve product performance.